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TwitterFeed – Linking your social media platforms

In today’s world of growing Internet usage and ever-changing web development it is difficult to know what tools and options are available and should be used. Social media is one of many web marketing...

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Make Your Website More Social With Facebook’s Like Button

All charity websites want to be successful in driving traffic, facilitating engagement, and encouraging action. Well, the now ubiquitous Facebook Like Button can help you achieve some of these goals....

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Mobile: The Next Frontier

Introduction   Several months ago while attending Toronto’s Advertising Week for a presentation by Google about the future of display advertising, it dawned on me how huge the mobile space is and how...

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Mobile Socialization

Mobile. All Day. Every Day.   It is becoming easier to communicate with people through their mobile devices than through actual face-to-face interaction. People have their mobile devices glued to their...

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Charities! Get your Executive Director onto Twitter!

PROBLEM Everyone is talking about and engaged in social media and social networking all the time these days, but honestly they are GREAT ways to converse with your charitable organization’s target...

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Google for Nonprofits: Providing the Tools for Change

  Google for Nonprofits offers eligible groups the opportunity to access several useful Google products that can help change the way nonprofits use the internet to achieve their goals. These online...

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AdWords for Video for Nonprofits?! Imagining a possible future.

  Over the past couple of years, I have been lucky enough to listen to several presentations by Googlers. The key takeaway has always been that mobile and video are the way of the future, especially as...

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